King Media has been recognized as a winner in the 2025 PRNEWS Digital Awards for its impactful Flip the Script campaign, developed for Southwest Michigan Behavioral Health (SWMBH). The campaign was honored in the Local Campaign category for its groundbreaking approach to addressing mental health stigma and promoting resources across Southwest Michigan.
PRNEWS, a leading industry resource for communications professionals, annually recognizes the most innovative and influential digital PR campaigns through its Digital Awards program. King Media joins an elite roster of winners, including top agencies and brands renowned for their excellence in public relations, digital marketing, and social media strategy.
“This recognition from PRNEWS is a testament to the power of strategic storytelling and purpose-driven digital engagement,” said Coleen King, President and Founder of King Media. “Flip the Script was more than a campaign—it was a movement designed to change perceptions, reduce stigma, and drive real impact in communities. We are incredibly proud of this achievement and grateful for our partnership with SWMBH.”
Bradley Casemore, CEO of Southwest Michigan Behavioral Health, emphasized the campaign’s impact on the region. “Flip the Script has been instrumental in reshaping the conversation around mental health in Southwest Michigan. By combining data-driven insights with compelling storytelling, King Media helped us reach individuals and families in need of support. This recognition underscores the importance of innovative, community-focused outreach in breaking down stigma and promoting access to resources.”
The Flip the Script campaign utilized a data-driven, multi-platform approach, leveraging targeted digital advertising, compelling video storytelling, and community outreach to shift public perception and encourage open dialogue about mental health and treatment. By combining personal testimonials with expert insights, the campaign successfully engaged diverse audiences and amplified the message of hope.
King Media’s recognition in the PRNEWS Digital Awards reinforces the agency’s commitment to delivering results-driven marketing and public relations solutions that create meaningful change. For more information about King Media and the Flip the Script campaign, visit www.kingmedianow.com.
To view the full list of PRNEWS Digital Awards winners, visit www.prnewsonline.com
PRNEWS, a leading industry resource for communications professionals, annually recognizes the most innovative and influential digital PR campaigns through its Digital Awards program. King Media joins an elite roster of winners, including top agencies and brands renowned for their excellence in public relations, digital marketing, and social media strategy.
“This recognition from PRNEWS is a testament to the power of strategic storytelling and purpose-driven digital engagement,” said Coleen King, President and Founder of King Media. “Flip the Script was more than a campaign—it was a movement designed to change perceptions, reduce stigma, and drive real impact in communities. We are incredibly proud of this achievement and grateful for our partnership with SWMBH.”
Bradley Casemore, CEO of Southwest Michigan Behavioral Health, emphasized the campaign’s impact on the region. “Flip the Script has been instrumental in reshaping the conversation around mental health in Southwest Michigan. By combining data-driven insights with compelling storytelling, King Media helped us reach individuals and families in need of support. This recognition underscores the importance of innovative, community-focused outreach in breaking down stigma and promoting access to resources.”
The Flip the Script campaign utilized a data-driven, multi-platform approach, leveraging targeted digital advertising, compelling video storytelling, and community outreach to shift public perception and encourage open dialogue about mental health and treatment. By combining personal testimonials with expert insights, the campaign successfully engaged diverse audiences and amplified the message of hope.
King Media’s recognition in the PRNEWS Digital Awards reinforces the agency’s commitment to delivering results-driven marketing and public relations solutions that create meaningful change. For more information about King Media and the Flip the Script campaign, visit www.kingmedianow.com.
To view the full list of PRNEWS Digital Awards winners, visit www.prnewsonline.com
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For more information, contact: Jennifer Sturdy 517.333.2048
