National recognition honors measurable, results-driven hiring success
EAST LANSING, MI: King Media has been honored with a Gold Award in the Best Measurement & Results-Driven Campaign category at the PRNEWS Content Marketing Awards for its Good Jobs for Good People recruitment campaign for the Michigan Department of Corrections (MDOC) — a statewide effort to reshape perceptions and inspire pride in public service careers.
The PRNEWS Content Marketing Awards honor organizations that demonstrate excellence in strategic content development and measurable results. The Gold distinction places MDOC’s recruitment efforts among the nation’s top-performing, data-driven campaigns.
Meeting Urgent Workforce Needs
The campaign was built around measurable objectives and continuous optimization. Weekly performance reporting and close collaboration with MDOC ensured every media dollar was accountable and aligned with hiring goals.
Key outcomes include:
- MDOC hosted and promoted 108 open house hiring events throughout the state of Michigan.
- Facebook & Instagram achieved a 2.92% click-through rate (224% above benchmark).
- Snapchat delivered a 2.41% swipe-up rate (382% above benchmark).
- SEM generated a 14.3% click-through rate (495% above benchmark), capturing high-intent job seekers.
- Digital billboards delivered 180 million impressions statewide.
By flighting media year-round, the campaign maintained a steady applicant pipeline while reshaping perceptions of corrections careers across Michigan’s diverse regions.
A National Standard for Accountability
“This recognition affirms what’s possible when creative storytelling is paired with rigorous measurement and accountability,” said Coleen King, President and Owner of King Media. “From day one, our focus was not only to elevate the image of corrections careers, but to ensure every tactic delivered measurable results. Meeting hiring goals three months early is a testament to MDOC’s commitment and the power of a truly data-driven strategy.”
Receiving Gold in the Best Measurement & Results-Driven Campaign category underscores the campaign’s ability to align urgent workforce needs with transparent reporting, benchmark-beating performance, and sustained impact.
As MDOC continues its recruitment efforts, the campaign stands as a national example of how strategic, human-centered marketing can drive meaningful public-sector outcomes.
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For more information, please contact King Media at 517.333.2048
